Ads that Scale

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

🚀 The Ultimate Google Ads Search Campaign Blueprint (Built for Scalability)

Let’s face it—most search campaigns leak money before they even launch. Why? Because marketers skip the fundamentals and dive headfirst into automation. If you want a search campaign that scales profitably, every setting must be intentional. Here’s the no-fluff, high-performance checklist designed to give you full control and real results.

1️⃣ Start Smart—Not Fast

Skip Google’s “helpful” suggestions. They’re optimized for their profits, not yours.

• Campaign Setup: Choose “Create a Campaign Without Goals Guidance.”

• Campaign Type: Select Search.

• Goal: Optimize for Purchases or Leads—whichever aligns with your bottom line.

• Naming Convention: Keep it clean and scalable → Search_Geo_Category (e.g., Search_USA_Shoes)

2️⃣ Control Bids Before You Scale

Automation works after you’ve trained it. Until then, control is key.

• Bidding Strategy: Start with Maximize Clicks for data collection.

• Max CPC Bid Limit: Set this carefully (average $3, but adjust for your niche).

• Scaling Transition: After 30–50 conversions/month, shift to Target CPA or Maximize Conversion Value for smarter scaling.

💡 Pro Tip: Starting with automation is like flooring a car in neutral—collect data first.

3️⃣ Target Like a Sniper, Not a Shotgun

Broad targeting = broad waste.

• Networks: Disable the Display Network and Search Partners. They’re silent budget killers.

• Location Targeting: Choose “People in or regularly in your targeted locations.” Avoid attracting irrelevant clicks.

• Language: Select the language that matches your audience (don’t assume English is enough).

4️⃣ Structure Keywords with Intent in Mind

Google rewards relevance.

• Match Types: Launch with Exact and Phrase Match keywords.

• Ad Groups: Group keywords by intent, not by theme.

• Broad Match? Skip it initially. Let your data guide you later.

• Negative Keywords: Upload a pre-built negative list to prevent costly, irrelevant clicks.

💡 Pro Tip: Intent-focused grouping improves Quality Score and lowers CPCs.

5️⃣ Max Out Your Ad Assets

Google’s algorithms favor complete, content-rich ads.

• Use all 15 headlines and 4 descriptions.

• Fill in every possible ad extension (sitelinks, callouts, structured snippets).

💡 Pro Tip: The more data you give Google, the more combinations it can test to improve CTR.

A profitable Google Search campaign isn’t built on automation—it’s built on precision. Control your settings, collect the right data, and then let automation amplify your results. Get this foundation right, and scaling becomes inevitable.

💡 Reel of the Day

If Your Reel Isn’t Shareable, Why Is It Even on Your Page? This reel perfectly embodies that mindset. It taps into a common, mildly frustrating experience that almost everyone can relate to, making it instantly shareable.

The product (if present) isn’t forcefully inserted; it naturally fits the narrative. This reduces resistance and keeps viewers focused on the experience while still noticing the brand.

Humor and relatability trigger emotional responses, making viewers more likely to engage and share. Emotional resonance increases the chances of virality.

The content format aligns with social media algorithms that prioritize engagement, pushing it further in users' feeds.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success!