You're overpaying for exclusivity
🔒 Exclusivity carries a 30-50% price premium. Most brands default to blanket terms without checking if narrower, cheaper protection would cover it, Competitor keywords can be expensive amazon traffic, and more!
The Halo Effect TikTok Couldn't Show You
🌊 New spillover reporting shows TikTok's halo effect on Google, Amazon, and your own site, Three signals can quickly diagnose a Meta account, and more!
What to stop, not what to add
⛔ Every resourcing ask defaults to "more." The harder, more useful question is what a team should stop doing entirely, Amazon traffic is only valuable when it’s relevant, and more!
Your ads look too similar
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
Appeared isn't the same as mattered
📋 Google's new AI report shows impressions only, no clicks, no conversions. Knowing you appeared tells you nothing about whether it worked, Meta scaling goes beyond increasing budget, and more!
Impressions are down but clicks are better?
📉 AI overviews may be cutting shopping ad impression volume while concentrating what's left among higher-intent searchers, Great ACoS can hide stalled amazon growth, and more!
Meta took away your placement controls
🎯 Advantage+ now decides placement for you. The variables you still control are creative, offer, audience, and landing page, A great hook should qualify, not just stop the scroll, and more!
Top teams spend less on paid social
📉 Top-quartile marketing teams spend 8% less on paid social and 3x more on attribution tools. The lever isn't more budget, it's a different mix, Choose the message before the creative format, and more!
Stop leading with commission
📈 Affiliate traffic can lift your Amazon rank. That's a compounding pitch competitors bidding on commission alone aren't making, Plain-text emails can outperform designed sends, and more!
The growth math is broken
Discover what growing marketing teams are funding while everyone else keeps making cuts.
Industry average is not your threshold
🧮 The industry average tells you nothing about your program. Here's the math that actually does, Email can improve the economics behind paid acquisition, and more!
Your caption is now a Google snippet
📝 TikTok videos surface directly in Google results. Most teams are still writing captions for the app alone, DTC keyword research should start with purchase intent, and more!