They referred you but are they satisfied?
🤔 A satisfied customer and a referring customer are not the same person, Amazon performance starts with the right diagnosis, and more!
AI lied to you, and you believed
😲And that lie is the reason your open rate got destroyed, Advertising can't fix a weak product, and more!
The flash sale is risking subs
🧐The cost of leaving your subscription isn’t always the discount, View-Through conversions shouldn't be your source of truth, and more!
Back in stock needs variations
📧The Highest-Intent Email in Most DTC Calendars Gets the Least Attention, and more!
Your TV Ads are fragmented
🥲Three TV Buys, Three Vendors, Zero Idea What Actually Worked Together, and more!
Emails are getting tighter
🧐Run the DMARC sweep across the whole client book before the policy tightens, Business metrics matter more than marketing metrics, and more!
It’s working now will it work later?
🧐It’s just a matter of time until they match it to ads, and more!
Faster replies for better retention
🥲 Here's what should have happened when she replied "wrong size sent" to the shipping email, Broken automations can stay broken for months, and more!
The Pipeline Hiding On Your Website
🥲Your TikTok program is four disconnected channels pretending to be a system, Attribution and incrementality answer two completely different marketing questions, and more!
Know when meta is actually maxed out
👀Four Signals That Tell You a Meta Ceiling Is Real, Not a Fixable Problem, and more!
Claude to run meta Ads
🍒 The full guide plus a few cherries on the top, and more!
The Deliverability Problem You Can't See
💬 Marketing Messages isn't a real answer anymore, and carriers are enforcing that, More email addresses can mean more brand touchpoints, and more!