Score your rival ChatGPT ads
🔍 A simple three-part score turns a pile of competitor ChatGPT ads into a ranked list of conversations to attack or avoid, TikTok Shop growth is shifting toward operational excellence, and more!
Commenters are your cheapest audience
💬 Meta CPMs hit +84% on Black Friday last year, so buy your warmest Instagram audience now and own it by email before then, Creative strategy should build on existing customer signals, and more!
Bid more for bigger carts
🛒 Google Ads is adding cart-size bid multipliers, high-value mode for Shopping and retention goals ahead of the holidays, Amazon SQP helps separate traffic problems from conversion problems, and more!
Your Next Article Can Wait
🧑💻See what 380,000 AI answers reveal about the pages being cited during buyer research.
Meta finally splits creative results
🔬 Ads Manager now reports performance for each image, video, and text in an ad, so you can see which piece is working. Relevant Amazon traffic doesn't guarantee conversions, and more!
Too many Meta ad sets
🧮 Meta says ad sets with fewer than 50 weekly conversions cost more per purchase, so count how many your budget can actually support, Email marketing should match a brand’s growth stage, and more!
Meta's 30% partnership ads line
🎯 Meta's new lift data shows the cheapest incremental sales came when partnership ads were at least 30% of a campaign's assets, Creative preferences can limit Meta ad performance, and more!
Meta counts more conversions soon
📱 Meta will start measuring some conversions on customer devices by default from November 12, so set a baseline before reports shift, Amazon ad expansion should follow proven conversions, and more!
Loosen ROAS to find buyers
🧭 Google's Smart Bidding exploration now covers Shopping and Performance Max, letting campaigns dip below target ROAS to reach new searches, Email performance starts before the open, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Find your discount-only buyers
🏷️ Some customers only ever buy on sale while others never wait for one, and your BFCM emails should treat them differently, Amazon promotions should match category demand, and more!
Retain your best creators now
📆 Rebooking top creators one post at a time costs more and risks losing them, so price a retainer before January, Losing ads can reveal what to test next, and more!