Too many Meta ad sets
🧮 Meta says ad sets with fewer than 50 weekly conversions cost more per purchase, so count how many your budget can actually support, Email marketing should match a brand’s growth stage, and more!
Meta's 30% partnership ads line
🎯 Meta's new lift data shows the cheapest incremental sales came when partnership ads were at least 30% of a campaign's assets, Creative preferences can limit Meta ad performance, and more!
Meta counts more conversions soon
📱 Meta will start measuring some conversions on customer devices by default from November 12, so set a baseline before reports shift, Amazon ad expansion should follow proven conversions, and more!
Loosen ROAS to find buyers
🧭 Google's Smart Bidding exploration now covers Shopping and Performance Max, letting campaigns dip below target ROAS to reach new searches, Email performance starts before the open, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Find your discount-only buyers
🏷️ Some customers only ever buy on sale while others never wait for one, and your BFCM emails should treat them differently, Amazon promotions should match category demand, and more!
Retain your best creators now
📆 Rebooking top creators one post at a time costs more and risks losing them, so price a retainer before January, Losing ads can reveal what to test next, and more!
Holiday buying skips Cyber Five
📊 New survey data shows most holiday shoppers did the bulk of their buying outside the five days most retailers plan around, Meta’s product browsing update could change ad performance, and more!
Price your AI copy-paste habit
⏱️ Every minute spent pasting CRM context into an AI tool and copying answers back is measurable, so put a weekly number on it. Low ACoS doesn't always mean profitable Amazon growth, and more!
Safari blocks email-based tracking
🧭 Apple's next Safari blocks third parties that turn email addresses into tracking IDs, so audit which tools in your stack do that, TikTok can create demand that Amazon converts, and more!
Meta isn't enough anymore
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
Set the gift threshold higher
🎁 A gift with purchase can lose money if the spend threshold sits too low, so price it against your real order values, Amazon profitability leaks extend beyond advertising, and more!