Are your sends random or ritual?
📆Do your emails feel like background noise, or something your audience actually looks forward to? The email flow gap is costing ecom brands revenue, and more!
Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯
📆 From Random Sends to Ritualized Emails
Do your emails feel like background noise, or something your audience actually looks forward to?
Brands operate on impulse. A product push today, an educational note next week, maybe a founder update when inspiration strikes. That inconsistency quietly trains subscribers not to care.
There is a more deliberate way to approach engagement.
Instead of asking your team what to send each week, decide what your audience reliably receives on a specific day. Choose one clear, repeatable concept and anchor it to a fixed slot in their calendar. The discipline is the strategy.
Think in formats, not one-off ideas.
- A home improvement brand could deliver a Monday micro-project.
- A beauty company might publish a Friday transformation breakdown.
- An outdoor brand could share a weekly terrain tactic.
When the content becomes predictable in structure, something powerful happens. Subscribers develop a pattern. Open rates stabilize because the value is expected. Engagement becomes habitual rather than accidental.
The hidden leverage shows up later.
When readers are accustomed to opening for useful content, promotional emails no longer feel intrusive. They land inside an existing rhythm instead of disrupting chaos. Promotion performs better because trust and anticipation are already in place.
This approach is not about increasing volume. It is about consistency.
If your engagement graph rises and falls unpredictably, look at cadence before you rewrite subject lines.
Select one obvious content pillar. Assign it a day. Commit long enough for it to become a ritual.
Surprise can spark attention. But consistency builds loyalty.
Together with Modash
🎨 The Co-Creation Gap Most Brands Miss
Sponsored posts perform. Then they fade. The creator moves on. The content sits static. You are left starting over.
Co-creation changes that. When brands build content with creators instead of just buying posts from them, they unlock
📈 higher volume
💪 stronger authenticity
🤳 assets that feel native across platforms.
But most brands do not know when to co-create, who to co-create with, or how to structure it without adding production chaos.
Join Gabriel Gomez today, Head of Social and Creators at MCoBeauty, hosted by Modash, for a practical session on how co-creation fits into a working creator program. You will see real case studies, learn how MCoBeauty selects creators for co-creation, and understand what production actually looks like.
No Hollywood crew required. Just a repeatable process that scales.
Can’t make it live? Register anyway, and we’ll send you the replay
⚡ The email flow gap is costing ecom brands revenue
Many brands scale ads while email drives only 15% of revenue instead of 40 to 60%. The real leak is missing flows across drop-off points and an underbuilt welcome sequence.
Why it works: Structured abandonment flows and a nine-email welcome series capture intent, build trust, handle objections, and create urgency. Since most visitors do not buy immediately, flows convert delayed decisions into consistent revenue.
Where it needs balance: Too many emails without smart timing or segmentation hurt deliverability and margins. Discounts must be controlled. The sequence should match brand tone and buying cycle, or it risks feeling aggressive instead of helpful.
🪩Events
🧠 AI Made Ads Easier. It Also Raised the Bar.
Starts March 17 | Tuesdays at 1 PM EST | Virtual Bootcamp
Volume no longer creates an advantage. Structure does. In this free 8-week live program, Motion walks you through Foundations → Sprints → Masters to help you craft intentional hooks, execute full creative cycles, and scale results with advanced strategic frameworks.
📈 AI Investments That Survive Scrutiny
March 5 | 11 AM - 6 PM ET | Virtual Event
Funding AI is easy. Defending its ROI is not. Hear Diane Igoche of Salesforce and DJ Sampath of Cisco explain how enterprise teams design AI initiatives that drive adoption, protect budgets, and deliver measurable business outcomes.
🎥 Reel of the Day
What Works:
1. It captures a universal operator truth - “We open at 9:00am. That customer at 8:59am.” Instantly relatable. Retailers, baristas, founders have lived this. Specific scenario, universal tension. That’s high-share, high-comment content fuel.
2. It signals demand without bragging - They never claim popularity. They simply show a customer ready before opening. That’s behavioral social proof. Perceived demand increases desirability, which strengthens brand equity and physical foot traffic.
3. Short length maximizes completion rate - No buildup. Immediate hook. Quick payoff. High completion and likely rewatches boost algorithmic distribution. Simple format, strong retention curve, and high comment relatability equals scalable organic reach.
This reel wins because it packages insight, relatability, and social proof into ten seconds. It doesn’t sell coffee. It sells loyalty, demand, and community recognition.
Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰