Crack Your Wholesale Now!

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🧱 The First 10 Wholesale Accounts Will Break You (But Make You)

The Lie No One Corrects

“Once we land a few wholesale accounts, it’ll start to snowball.”

That’s what founders believe.

And then they spend 6 weeks cold-emailing stores and get ghosted by 22 buyers.

No pipeline. No close rate. Just silence. The truth?

Your first 10 wholesale deals are harder than the next 50 combined. But those 10 deals will define your retail narrative, pricing confidence, and partner credibility.

Why These 10 Matter So Much: They’re your proof, “We’re already in…” They reveal how your product performs in-store, boost pricing confidence, and spark word-of-mouth. Land one, and five more follow.

Why the First 10 Feel Impossible: You’re not just selling a product—you’re selling belief. That you’ll drive traffic. That you’re easy to work with. That you convert, not just look good online. And you’re doing it with zero proof. That’s why these 10 are the hardest—and the most important.

A Smarter Way to Start

Instead of going wide and random, start tight and structured.

3 moves:

1. Curate Your Prospect List Ruthlessly Only pitch stores that:
   • Already stock 2–3 similar aesthetic brands
   • Carry complementary (not competing) price points
   • Have <10 stores (easier access to owners)
2. Make the First Contact Feel Nothing Like a Pitch
   • DM > email
   • Ask for feedback, not orders
   • Share visuals, not line sheets
3. Build a System Behind the Charm This is where Apollo.io comes in. Use it to:
   • Find verified contact info for boutique owners, buyer roles, and managers
   • Enrich each profile with location, headcount, role
   • Trigger automated follow-ups without sounding robotic

Tools like Apollo.io give you the precision of a sales team without hiring one—helping you close the first 10 retail accounts with real data and speed. You Can Signup now to use free forever

Micro Case: The Beauty Brand That Landed 10 in 6 Weeks

A TikTok-fueled skincare brand targeted clean beauty boutiques across LA and Austin. Using Apollo.io, they sourced 60 verified store buyers. Their outreach sequence? Warm DM → visual-led intro → personalized email. The result: 10 store placements in just 45 days. Bonus win? 3 stores reordered within 3 months—proof the sell-through matched the hype.

They didn’t wait for Faire. They built retail the way they built customers: direct and data-backed.

The Takeaway

Your first 10 wholesale partners set the tone—they’ll either fuel your B2B momentum or shake your confidence. Make them count. Build a repeatable system. Keep the magic in-house. Nail those first 10, and the rest start lining up.

Together with The Shift

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🚀  Reel of the Day

The reel begins with a simple, universal internal debate: “Me deciding how to spend the long weekend.” This instantly anchors the viewer in a familiar emotional state, indecision, creating a psychological mirror effect that hooks attention.

The split-screen visual of three identical versions of the same man, gaming, sightseeing, and beach day, taps into choice fatigue while creating playful absurdity. 

Just as we expect him to pick one of the “reasonable” long weekend options, the camera pans to a fourth persona, him in a wild shirt, purple shades, holding two cans with the label Day Drinking. The comedic timing and exaggerated costume exaggerate how “obvious” the best choice is emotionally, not logically.

His slow nod and smug approval at the day drinking version acts as both punchline and payoff. 

The beer only shows up once: in the hands of the day drinking guy. That one frame creates identity, Mountain Culture Beer = the best decision you didn’t know you needed.

Broader Insights:

By tapping into real weekend decision paralysis, this brand sneaks in humor that doesn’t feel forced, it validates the audience’s reality, which builds affinity fast.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰