Map motivation, not just market

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🌍 We Localized the Product. What We Missed Was the Buyer’s Motivation.

Everyone treats localization like a checklist. Translate the PDP. Swap the CTA. Match the packaging.

We did that—in the UK, Germany, France, Mexico, and Brazil.

And technically, it worked. Clicks came in. Sales trickled. But ranking stalled. Ad efficiency dropped. Add-to-cart rate fell flat.

Because while we had localized the message, we hadn’t aligned with why people in those markets actually buy.

Same Product, Five Completely Different Buyer Stories

• In the U.S., the hook was convenience. “One step. No mess.”
• In the UK, it was value. “Stop overpaying for underperforming.”
• In Germany, performance didn’t matter—sustainability and durability did.
• In Brazil, the message that landed wasn’t even about the product—it was “join the early adopters.”
• In Mexico, it was community trust. “Which influencers use this?” mattered more than specs.

All of this from the same product. The mechanics didn’t break. The psychology did.

The Real Fix: Map Motivation, Not Just Market

We stopped trying to write the perfect listing.

Instead, we distributed imperfect but authentic stories through local creators. Let them tell it in their voice. In their context. With their stakes.

Then we listened:

• Which narratives generated longer Amazon dwell time?
• Which creators’ traffic triggered organic lift?
• Which countries responded to trust vs. comparison vs. price?

Some campaigns failed silently. Others exploded in rankings within days.

And the top performer? A 42-second mobile-first clip from a Brazilian wellness coach we didn’t even brief properly.

Amazon’s not broken. But your mix might be. With Levanta, we ran this entire play across regions, activating in-market creators who understood what buyers actually cared about, then paying only for performance. It let us test narratives without guessing—and scale the ones that moved both sessions and search rank. Get your free Levanta Projection here. 

Localization gets you in the market. Motivation gets you in the buyer’s mind. Global Amazon growth isn’t about translation. It’s about letting the right people explain you—on your behalf.

Together with Stellar

What Would You Test If It Took Just 60 Seconds?

Small tweaks can make a huge impact on your conversion rates. Elements like social proof, scarcity messaging, and best-seller badges can unlock tipping points.

With Stellar, you can A/B test these changes effortlessly, their no-code-friendly platform integrates seamlessly with any website.

Since Google Optimize shut down, most alternatives are either too expensive, slow, or overly complex. Stellar is lightweight (5.4KB), easy to use, and up to 20x faster in LCP compared to tools like VWO.

✅ No-code visual editor
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🚀  Reel of the Day

Why it Matters:

The reel opens with a surreal scene inside the bag, three girls chilling under a spotlight. This violates viewer expectations (aka “expectancy violation”) and triggers curiosity gap theory, prompting users to stay and “make sense” of what’s happening.

The reel loops back to the beginning seamlessly. This “infinite loop structure” makes viewers rewatch without even realizing, maximizing average watch time, which boosts Instagram’s algorithmic push.

Instead of screaming “look at this phone case,” the reel integrates product discovery. It’s part of the character’s journey. That’s native marketing at its finest, letting the product reveal itself naturally rather than interrupting the flow.

Broader Insights:

This reel is not selling an accessory. It’s selling a moment. A mood. A feeling. It activates multiple psychological levers: curiosity, satisfaction from resolution, aspiration, visual delight, and subtle brand imprinting — all in under 20 seconds.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰