Prompts are your New Keywords

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

🎯The New SEO Gold Rush

Marketers obsess over keywords, but in 2025, the real search equity isn’t typed, it's prompted. AI search engines like ChatGPT and Google AI Mode don’t “rank” pages the same way Google did in 2018. They decide answers based on prompts, context, and trust signals. The danger? Your competitors might already be winning on prompts you don’t even know exist.

Why Prompt Gaps Matter

Prompts are the new queries, but they work differently:

• Prompt surfaces compound visibility: If your brand isn’t in the AI’s short-list for “best cruelty-free moisturizer,” the model defaults to competitors.
• Prompt exclusion is invisible: Unlike keywords, there’s no SERP to scan. If you’re missing, you won’t even know unless you track it.
• Prompt context reshapes authority: The brand that wins on “affordable,” “luxury,” and “sustainable” modifiers dominates how AI frames the category.

The Operator’s Advantage: Mining the Gaps

This isn’t about chasing volume; it’s about identifying the highest-value prompts where you’re absent but competitors are overrepresented.

1. Map competitor dominance: Track which prompts consistently to return their brand, not yours.
2. Prioritize revenue-weighted prompts: Filter for prompts tied to buying intent, “subscription skincare routines” beats “skincare trends 2025.”
3. Fill gaps with precision assets: Instead of random blog spam, create FAQ pages, optimized landing copy, or content clusters specifically aligned to the missing prompts.

This is where the SEMrush AI SEO Toolkit changes the game. It surfaces, which prompts your competitors to win but you don’t, showing prompt-level gaps across AI platforms like ChatGPT and Google AI. That means no guesswork, just clear, actionable gaps to close. You can get your  14-day free trial here. 

Execution in the Funnel

• Top funnel: Launch explainer pages built around missing prompts to get indexed quickly.
• Mid funnel: Bake the missing prompt phrases into comparison tables and reviews.
• Bottom funnel: Seed product FAQs with the exact phrasing that aligns with those absent prompts, ensuring AI sees your relevance.

Why This Hits Now

In 2025, prompt coverage is the new keyword moat. Google updates and LLM outputs are already privileging brands with concentrated semantic authority. If your competitor owns “eco-friendly laundry sheets” in AI results, they’re siphoning intent you’ll never see in analytics. Prompt Gap Mining lets you flip that dynamic.

Bottom line: You don’t need more content. You need surgical coverage where you’re invisible today. Track the gaps, build assets with intent, and watch AI search visibility compound.

Together with Levanta

Only a Handful of Brands Get Featured This Season

This holiday season, top publishers are actively sourcing brands to feature in their gift guides, newsletters, listicles, reviews, and more, driving high-intent shoppers directly to Amazon storefronts.

Here’s why it matters:

• Marketplace brands are seeing a 5:1 conversion rate compared to DTC sites
• Millions of shoppers discover products through trusted publishers

Levanta is working directly with these publishers to introduce them to a small number of 7–9 figure brands.

If you qualify, your products could be featured in high-traffic placements that deliver predictable CAC and directly measurable sales.

See if your brand qualifies →

🎥Reel of the Day

What Works and Insights:

1. Narrative as a Multi-Offer Funnel - Each named “character” (Jill, Amy, Susie, Brian) is a discreet value proposition wrapped in a micro-story. By personifying separate deals, the reel creates four distinct entry points for different buyer intents while remaining one seamless watch. 

2. Visual Choreography as Attention Sequencing - Rapid posture shifts, standing, lounging on boxes, upside down on the couch, aren’t random; they act as natural scroll stoppers and segment the message flow.  Brands can engineer similar “attention pulses” to raise average watch time and lift sequential conversion events.

3. Dual-Channel CTA Architecture - On-screen text delivers the immediate incentive while captions reinforce with full detail and hashtags for discovery. This two-layer callout ensures offers survive silent viewing, caption skimming, and repost contexts. Teams can scale this tactic by templating synchronized text-caption scripts.

This reel shows how layered storytelling, kinetic visuals, and multi-channel CTAs can transform a basic holiday promotion into a scalable performance asset, one creative that educates, entertains, and sells across diverse audience segments without extra media spend.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰