Stop Deleting Your Losing Ads

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🛑Stop Deleting Your Losing Ads

Ad accounts tend to get treated like incinerators.

If a creative does not hit a 2.0 ROAS in 48 hours, it gets killed, archived, and never looked at again.

This is a massive waste of R&D. Often, an ad does not fail because the message is wrong. It fails because the venue is wrong.

Paid social behaves like a massive, noisy stadium. To work there, ideas have to be loud, simple, and instantly legible. If a hook needs ten seconds of context to land, it will usually die in-feed.

That does not mean the hook is bad. It means it was tested in an environment that does not tolerate nuance.

Enter: “Dead Hook Farming”

The practice here is simple. Failed ads are reviewed not for performance, but for why they failed.

Questions worth asking:

• Was there a video that explained the science or mechanism well but had low CTR?
• Was there a review-style angle that felt too long or detailed for paid media?

Those are not weak ideas. They are slow ideas. And slow ideas perform better in different rooms.

The “Wrong Room” Problem

Affiliates and creators operate in a different environment. They are not competing for attention in a feed. Their audience is opting in. Listening. Comparing. Evaluating.

That same hook that struggled in paid social often becomes the highest-converting headline when delivered by a reviewer, educator, or long-form creator who has time to explain the why.

The mistake is assuming all creative must win in the same context.

The Execution

Instead of sending affiliates the same generic talking points used in broad ads, route them the deeper angles that required more explanation.

Mechanisms. Comparisons. Context-heavy insights.

These are the ideas that underperform in feeds but outperform in trusted environments.

Identifying these angles is only half the work. The real challenge is getting them into the hands of creators who can use them effectively.

That requires a system that connects creative learnings to affiliate distribution in a structured way.

This is where Levanta fits in. It allows teams to route these high-context angles to vetted creators across Amazon and other marketplaces, turning failed ad tests into high-converting affiliate content. If you want to see how to build that pipeline, book a demo here. 

Levanta is currently offering a $75 Uber Eats or DoorDash gift card to qualified sellers who take the meeting, with eligibility confirmed after booking.

Ads fail because paid environments punish nuance. Affiliates succeed because their audiences reward it. Do not throw away the script just because the stadium did not laugh. Take it to the room where people are actually listening.

Together with Levanta

Modern Shoppers Buy Everywhere. Your Affiliate Program Should Too

If your affiliate program only lives on your DTC site, it’s built for 2010. Today, customers research on Amazon, compare on Walmart, and purchase wherever it’s convenient.

When programs don’t follow that behavior, visibility suffers, making it harder to see what’s driving revenue and what to scale next.

Levanta helps modern e-commerce brands run affiliate and creator partnerships across multiple marketplaces as a single, measurable performance channel. 

With Levanta, sellers can:

• Partner with 50,000+ vetted creators and affiliates
• Track clicks, sales, and ROI with clear analytics
• Amplify what works  and stop paying for what doesn’t
• Manage creators, commissions, and payouts across marketplaces with ease

Qualified sellers who book a demo will receive a $75 Uber Eats or DoorDash gift card. Eligibility confirmed after booking.

⚡ Why ABO Testing Can Become a Real Sales Driver

ABO testing is typically treated as a temporary laboratory test. Ads get launched, judged fast, and either killed or moved into scaling. But when engaged users are excluded, the testing campaign sits in its own bubble and misses a chance to actually help conversions.

Why it works: Only exclude existing customers and leave everyone else in. People warmed up by your scaling ads can convert through testing ads. Plus, many creatives perform best at $200 to $300 per day, so stacking them builds horizontal scale without forcing $1k/day spend.

The real takeaway: Testing campaigns don’t have to just “find winners.” They can drive real sales daily. Let smaller-budget performers contribute where they work best, and total account spend scales more smoothly.

🎥 Reel of the Day

What Works:

1. The hook isn’t the hoodie, it’s the “wait, what is this POV” feeling - The back pocket camera thing instantly makes you stop scrolling, because it feels like a trend, not an ad. Your brain goes, okay, what are we about to catch here?

2. The “SIKE” flip saves it from being creepy and makes it shareable - For one second, it feels like it’s gonna get weird, then boom it turns into a joke. That twist is what makes people rewatch, and rewatches are basically free reach.

3. The product gets positioned like the reward, not the pitch - They make you watch the story first, then they show the hoodie like, this is what all that chaos was for. That’s why the branding lands harder, because it feels earned. 

This reel sells without “selling.” It uses a niche hook, social tension, and a clean comedy twist to spike retention and comments, then drops the product at the exact moment you’re already locked in.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰