The B2B inside the DTC

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🏗️ Scaling B2B Inside Your DTC Brand: The Quiet Power Move

The DTC brands still alive five years from now?

They won’t just be TikTok-native or Meta ad-scaling legends.

They’ll have quiet, operationally clean B2B engines humming in the background—wholesale, gifting, and retail pipelines that protect against CPM spikes and platform instability.

Most founders think B2B scaling is a distraction. The smart ones know it’s insurance.

🧠 The Real Blueprint

1. Parallel Engines, Not Cannibalization

Scaling B2B doesn’t mean shifting focus. It means building a second engine that uses different fuel—less media, more relationships.

• Segment internal efforts: DTC for CAC/ROAS, B2B for LTV/volume
• Set separate weekly reviews and goals
• Don’t let DTC metrics dictate B2B decisions

2. B2B = Different Energy, Different Metrics

B2B deals move differently. They need sales motion, not funnel optimization.

• Focus on deal size, close rate, cycle length
• Accept lag time but track velocity
• Reward pipeline progress, not just revenue

3. Automate to Protect Your Time

Manual outreach drains your team. Smart brands build automated outbound workflows that scale creator, retailer, and partnership outreach.

• Pre-score leads by category and size
• Sequence outreach by decision-maker type
• Set up reminders, auto-DMs, and email flows

Smart teams aren’t building manual prospecting lists anymore. They’re using tools like Apollo.io to pinpoint wholesale or gifting buyers with verified contact info—and automate outreach at scale without pulling from the DTC growth team. Sign up now and use free forever!

How the Smartest Brands Are Doing It

Say, You run a DTC wellness brand doing $400K/month. Instead of hiring an SDR, you spin up a tiny B2B project squad.

You feed them verified contact lists (with tools like Apollo.io). They target boutique gyms, spas, and coworking spaces.

By month 9, your wholesale orders match your Facebook ROAS… but with zero CAC.

You didn’t pivot. You duplicated success—across a totally different revenue vector.

What Happens If You Ignore This?

While you fight for cheaper CPMs, someone else is closing high-margin B2B orders in the background.

No ads. No pixel issues. Just recurring deals and deeper margins.

Ignore this, and your entire business becomes more fragile every month.

Lean in now, and you build a second engine—quiet, compoundable, and anti-fragile.

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🚀  Reel of the Day

The reel immediately triggers sensory curiosity. The act of breaking ice with vibrant berries inside creates visual ASMR. Humans are wired to feel satisfaction when chaos turns into order or reveals a hidden reward (here, the cosmetic product).

The use of bold, natural red (berries) and soft pink (product) taps into color psychology, red attracts attention while pink signals care, health, and softness. The reveal sequence ensures the product becomes the center of attention without feeling forced.

Instead of static product shots, the brand places its cosmetic line inside an interactive, artistic concept. Smorodina positions its product as naturally powerful and ingredient-driven by using berries instead of typical ads or captions. 

Even without text-heavy overlays or gimmicks, the brand’s essence is communicated through visuals alone, building high brand recall among aesthetic-driven consumers.

Broader Insights:

Modern consumers crave content they can feel even through a screen. Dynamic visuals like breaking, pouring, and revealing consistently outperform standard videos because they stimulate mirror neurons, making the brain feel like it’s experiencing the action itself.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰