The Dual-Yield Funnel Hack

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🧲 Convert cold ads into wholesale leads

CAC inflation isn’t just a performance issue. It’s a structural constraint. Every dollar spent is now under more scrutiny, more volatility, and less predictable return, especially on Meta, where cold traffic has become a black hole for many DTC brands.

Most scale-stage founders try to fix this by narrowing spend, optimizing pages, or praying for CPMs to drop.

Wrong loop. You don’t fix CAC by shrinking it. You redirect it.

The CAC Redirector: One Creative. Two Funnels.

Instead of forcing every click into a DTC cart, siphon 5–10% of your ad budget toward demand siphons that unlock B2B buyers, wholesale leads, or bulk inquiries, using the same ad, reframed mid-funnel.

These aren’t separate campaigns. They’re CAC redirections,  new monetization surfaces hiding inside your current creative.

How it works:

• Step 1: Identify Hybrid Creatives: Find existing ads where the pain point, use case, or audience hints at enterprise or retail potential,  e.g., hydration powders for gyms, recovery tools for clinics, wearables for teams.
• Step 2: Build Parallel Capture Paths: Use the same ad but route qualified clicks to a lead-gen LP or wholesale inquiry flow instead of your PDP. Add soft toggles like “Looking to stock this?” or “Buying for a group?” at the right scroll depth.
• Step 3: Redirect and Benchmark: Use post-click rules or tags to pipe visitors into the right track. You’re not hoping they convert,  you’re building alternate yield paths on top of paid traffic you’re already buying.

Tools like Apollo can auto-source buyer lists that match your redirect audience,  giving you a free forever plan to start warming those leads into active wholesale or B2B buyers without waiting on ad spend.

What This Unlocks

• CAC Pressure Release: Instead of letting B2B buyers bounce off your DTC pages, you’re letting CAC fund both revenue paths.
• Creative Longevity: Same creatives now serve multiple segments without extra production cost.
• Margin Amplification: B2B deals often land 4–6× AOV with zero discounting and cleaner retention.

Bottom Line

You don’t need new ads. You need new paths inside old spend. The CAC Redirector Loop turns one-sided funnels into dual-yield flywheels, and flips CAC from a liability into leverage.

Together with Insense

🚀 Creative Fatigue Is Killing Your ROAS. Here’s the Fix!

Every day a “winner” ad runs, it’s losing power. Click-through rates drop. Costs creep up. And while you wait for new creatives, competitors flood the feed with fresh content.

Insense gives you the edge. 

One brief = 20+ ad-ready UGC assets from a single creator in under 14 days, all with lifetime usage rights, all for under $150 per creator. 

Hooks, styles, CTAs, and formats, enough variety to test multiple angles at once, so you’re never betting the farm on one ad.

From Spark Ads to Meta Partnership Ads and influencer gifting, you’ll have high-quality UGC ready to drop straight into campaigns. 

That’s how 2000+ brands like Solawave, Flo Health, and Nurture Life keep their performance curves climbing while others scramble to catch up.

Book your free strategy call by August 22 and get $200 toward your first campaign!

📽️ Reel of the Day 

What Works and Insights:

ASMR as ritual, not gimmick - What works here is that the ASMR frame doesn’t feel bolted on, it transforms skincare into an experience. For seasoned marketers, the reminder is that sensory hooks still matter more than polished visuals, the sound of lather, the quiet tone of application; those are the new “jingles” of this era. 

Structured sequencing as persuasion - The caption isn’t just copy, it’s choreography — every step listed with a clear benefit acts like a performance script. Experienced brand builders will see how this design collapses top-funnel inspiration with mid-funnel education in one move. 

Therapy as brand value transfer - Positioning the line around “slow down, soak up nature’s goodness” works because it reframes buying as self-care, not consumption. For anyone who has been in the industry long enough to see wellness cycles rise and fall, this reel demonstrates how emotional framing outlives trends. 

Final Takeaway

Earth Harbor uses ASMR, sequencing, and intimacy to make skincare more than a regimen;  it becomes a ritual of care. For seasoned eyes, this is proof that the fundamentals (sensory hooks, sequencing, emotion, intimacy) never go out of style; they just get remixed into the platforms of today.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰