The Funnel Break You Don’t See

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

🧩 The Funnel Break You Don’t See

In Q2, one of our highest-performing ads burned out in 17 days. Not because the offer stopped working. Not because the audience was fatigued.

But because the landing page forgot what the ad said.

This wasn’t a copy mismatch or branding issue. It was deeper, a full narrative drop-off that killed momentum mid-funnel. We called it “The Ad Carryover Problem” and started running post-click audits across all our campaigns.

What we found was horrifying.

🧠 Every Click Is a Story Contract

When a user clicks your ad, they’re emotionally committing to a narrative. That story has:

• A narrator (“That frustrated creator who finally found something that works”)
• A tempo (fast-paced cut, raw language, strong stakes)
• A frame (this is for people like me)

Your landing page is supposed to continue that contract. But most don’t. Most start a new one. New tone. New voice. New story. No emotional carryover. And it bleeds performance.

🤖 Using Claude to Run a Sync Audit

We’ve found a lightweight Claude workflow from HubSpot to audit sync at scale. It looks like this:

“You are a conversion strategist. Compare this ad script with this landing page copy. Score it 1–10 on voice, emotional tone, and narrative continuity. Where does it break?”

We’ve even run Claude Vision to analyze visual continuity:

“Do these two visuals feel like they belong to the same story? If not, explain why.”

Then we prompt:

“Write a new LP headline and subhead that bridges from the ad’s final line without breaking the tone.”

It’s not about rewriting everything. It’s about preserving the user’s belief state. For many more such prompts, steal this pack of 60+ prompts tried and tested by HubSpot.

🧪 What Happened After We Fixed It

On a retargeting funnel for a $70 AOV skincare brand, we synced the UGC creator’s tone straight into the LP hero copy and visual.

Result?

• Bounce: ↓ 18%
• ATC: ↑ 22%
• ROAS: ↑ 34%

And we didn’t touch design. Just emotional continuity. So break the sequence, and you break the belief. Fix the carryover, and you stop paying CAC taxes no one talks about. 

Together with Portless

📦 Still Waiting 60–90 Days for Inventory? You’re Losing BFCM Sales

This Black Friday/Cyber Monday season, every day of delay costs revenue.While competitors wait three months for shipments, your shelves stay stocked and campaigns keep running when you partner with Portless. 

Here’s what Portless unlocks right now:

✈️ Ship directly from the factory to customers in just 6 days
📦 Restock best-sellers in 3–5 days (not 3 months)
🚀 Launch and test new products instantly without warehousing risk
💸 Cut lead times by 90% and free up 30–40% more cash every month

Instead of waiting a quarter to break even, Portless brands shrink CAC payback to 7–14 days, recycling cash into ads, launches, and scale, exactly when holiday demand peaks.Speed isn’t just an advantage for BFCM; it’s the moat that decides who wins the season.

Get a custom quote for your brand now →

🎥Reel of the Day

What Works and Insights:

1. Startle with a Visual Hook - The opening shot of blistered golden corn instantly interrupts the feed. It signals flavor and novelty before a single word is read. Brands can jolt attention by leading with a sensory detail or texture that flips expectation, think an unexpected close-up or ASMR-rich moment that makes even veteran audiences pause.

2. Cross-Brand Chemistry - Sweetgreen joins forces with cult ice-cream maker Morgenstern’s, creating a mash-up that feels natural and buzzworthy. Amplifying cultural relevance by pairing with niche specialists for limited runs, using their credibility can unlock new audiences without diluting core identity.

3. Location + FOMO Built In - The caption doubles as an event flyer, anchoring the drop to a Brooklyn pop-up with a two-hour window. Scarcity plus place makes the experience feel urgent and Instagram-worthy. Brands can engineer timed micro-activations, pop-ups, single-day tastings, or hyper-local drops.

Bottom Line: This reel turns a single quirky flavor into a cultural event by marrying shock visuals, process storytelling, and time-boxed exclusivity. Any brand with decades of history can apply the same formula, surprise with an unexpected sensory hook, reveal the craft as spectacle, and wrap it in a scarce, sharable experience.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰