The Unfiltered Choice

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

❤️The Unfiltered Choice

You can manufacture polish. You can script a testimonial.

What is much harder to fake is a real person choosing something on the spot, with no incentive to perform. That is the core power behind The Unfiltered Choice, one of the simplest ad formats that still feels genuinely persuasive in a feed full of selling.

The mechanism is trust through unsponsored reaction.

You film someone picking between two unbranded options, yours and a competitor’s, without telling them which is which. No pitch. No coaching. Just the moment of decision, captured in real time. The viewer is not watching an ad. They are watching instinct.

That creates a different kind of authority. Not expert authority. Innocent authority.

The kind that comes from people who have no reason to lie.

Most brands default to toddlers or pets for this format, but the real unlock is range. Anyone slightly outside the marketing machine feels credible because they are not trying to persuade.

A roommate choosing which protein powder smells less awful.

A grandparent deciding which cream feels safer on skin.

An Uber driver reacting to which packaging feels premium.

A teenager picking which logo looks cooler.

A barista testing which oat milk steams best.

The point is contextual innocence plus relevance. The chooser does not need deep expertise. They just need a believable reason to have an opinion.

Execution is intentionally minimal. Side by side framing. Clear product shots. Captions that feel observational, not promotional.

“We asked five strangers to choose.”

“No brands shown. Just instinct.”

Then you reveal the answer after the choice is made. The product does not win because you claimed it was better. It wins because someone else picked it before the viewer had time to rationalize.

This format works because it creates tension without noise. The scroll stops because people want to know what happens. The trust builds because the reaction feels unperformed. The persuasion lands because the decision is already made before the CTA shows up.

In an era where every ad is shouting, quiet proof travels further.

Let instinct speak first. Your product does not have to convince. The choice already did.

Together with Insense

1 UGC creator = 20+ ad variations to scale your Q1 ad creatives

Insense makes UGC ads insanely cost-effective - and Andromeda-approved!

From one brief, get numerous raw footage clips to mix, match, and turn into multiple scroll-stopping creatives for your paid social ads. 

Source 20+ pieces of raw content (per creator) with lifetime usage rights, all delivered in 14 days or less.

That’s how over 20000+ brands like Beauty Pie, Bones Coffee, Flo Health, and Aceable scale UGC without killing team bandwidth.

Cost-effective UGC with lifetime usage rights? Yes please!!

Book a free strategy call by Jan 30th and get $200 for your first campaign.

⚡ The 4 Layers Behind Profitable Google Ads

Google Ads either becomes a steady profit engine or a constant guessing game. The difference is rarely one campaign tweak. It’s four layers lining up: how you think about growth, how you position Google in the business, the system around the click, and the day-to-day execution.

Why it works -  When all four layers connect, performance stops feeling random. Mindset keeps you focused on profit, not vanity ROAS. POV makes Google a business lever, not just a traffic faucet. The growth system ensures landing pages, offers, retention, and measurement support the spend. Execution adds the guardrails that automation needs to scale without drifting.

The real takeaway: The “dark side” is easy: trust defaults, chase dashboards, rebuild accounts every month. The “light side” is boring fundamentals done consistently. That’s what makes Google Ads predictable.

Together with Shipfusion

When Fulfillment Decisions Undo a Perfect Checkout

Most brands optimize checkout, then assume fulfillment will take care of itself. That assumption is where loyalty quietly breaks.

Shipfusion audited five clear protein brands by placing identical orders within the same hour. Same purchase moment. Completely different post-checkout experiences. 

The product wasn’t the variable. Fulfillment decisions were.

This audit made the gaps obvious:

👉 Only 1 brand shared a specific delivery timeline, leaving most customers guessing
👉 Five identical orders arrived on wildly different schedules, driven by warehouse and carrier choices
👉 One shipment traveled 2,092 miles, 57% farther than average, adding days and cost that never needed to exist

Whether you’re confident in your customer experience or want a reality check, this report shows how your brand compares. Discover where your brand might be losing momentum and how to turn first-time buyers into lifelong fans. 

While rooted in clear protein, these insights apply across supplements, wellness, CPG, and every DTC category.

Download the DTC Delivery Files and audit your post-checkout reality today!

🎥 Reel of the Day

What Works:

1) This reel uses mystery as the main engine - You never fully know what’s inside the bag, and that gap keeps your brain engaged. The viewer fills in the story themselves, which feels addictive. Curiosity becomes the hook, not the product.

2) The comedy comes from the sudden reversal - He starts looking calm and stylish, then instantly ends up exposed and unprepared. That contrast creates a sharp emotional snap in seconds. It’s funny because it feels like a social ambush.

3) The bag becomes a power object, not an accessory - The luxury bag signals money, status, danger, or temptation without saying anything. It gives the girl control in the scene instantly. That dynamic makes the reel feel like a mini movie.

This one works differently because it’s not about escaping like the jacket reel, it’s about being caught off guard. The product lives inside a plot twist, and that’s what makes it memorable.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰