UGC Needs Funnels Too

Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯

🧠 Your UGC Isn’t Underperforming. Your Funnel Is: Why the smartest brands treat creator content like conversion infrastructure, not a lucky break.

Most brands don’t have a UGC problem. They have a misplacement problem. The content is fine, the context is broken.

We’ve entered an era where one video can power an entire funnel, if you know how to build the remix system. But most teams still shoot and pray, posting UGC the same way they’d post a meme: once, then move on.

This is your new playbook.

🎯 The UGC Funnel Grid: A dead-simple system to categorize and deploy creator content based on buyer stage.

This grid alone has doubled ROAS for brands who previously lumped all UGC into “ad creative.”

Don’t guess place.

🔁 The Remix Engine

Every winning video should become 6–12 assets. Here’s how:

• Primary Use – Paid ad or organic video
• Still Frames – Pull the 3 most expressive faces for PDP, email banners, or meta image tests
• Voice Clip – Strip out voiceover for audio-driven retargeting or reels
• Quote Pulls – Use customer-style phrases for SMS copy or headline tests
• Outtakes – Turn offcuts into Stories or behind-the-scenes to drive replays
• Re-captioned Cutdowns – Build new hooks with the same raw footage

This isn’t “reuse.” It’s structured creative yield,  the same way you split-test paid media.

🧰 The Scalable Creator Ops Stack

Here’s how modern teams scale creator content without chaos:

1. Discovery – Use Modash’s database of 250M+ profiles to find hyper-specific creators by audience, niche, and geo
2. Outreach & Logistics – Message, brief, ship product, and track status in one dashboard
3. Tagging System – Label content by funnel stage + format on upload (e.g., TOF-Scrollhook, MOF-Compare, BOF-PriceRebut)
4. Content Routing – Send to ad teams, web, email, and SMS based on cotent ID
5. Performance Feedback Loop – Measure results by creator and asset type, feeding learnings into future briefs

That’s how UGC moves from “one-off creative” to a high-yield performance pipeline. Modash changes everything. It replaces chaotic spreadsheets and disconnected tools with a clean, scalable system for UGC that actually converts. You can sign up for their Free 14 days trial to see the Modash magic! 

Together with The Shift

You’re Not Behind on AI. You’re Just Learning It Wrong.

AI is evolving rapidly. But most people aren’t falling behind because it’s too fast. 

They’re stuck because they’re learning AI like a subject in school. And AI doesn’t play by textbook rules.

At The Shift AI, we don’t just tell you what’s new. We show you how to:

✅ Rethink workflows with an AI-first mindset
✅ Automate like a hacker, not like you’re replacing a task
✅ Ask smarter questions that unlock better results

If reading this made you pause, wait till you see what happens when you apply it.

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🚀  Reel of the Day

The Reel speaks to a universal struggle: awkward, restless sleep. By visually dramatizing the “before” as stiff, twisted, and uncomfortable (across 3 poses), it sets up the “after” with the body pillow as a visual solution, not just a product.

No voiceover, no music gimmicks, no overacting. Just clean visuals and a simple, deadpan contrast. This lets the viewer project themselves into the content, especially in a category like sleep wellness that’s deeply personal.

The caption line “Sleeping with a body pillow = better support” isn’t just literal—it subtly connects to physical, emotional, and sensory “support.” It’s a great example of psychological framing using a single benefit word with layered meaning.

Broader Insights:

From the pillow color palette to the bed setting and pajamas, everything is soft, neutral, and sensory-aligned. It feels Bearaby even before you see the handle, which shows how consistent aesthetic becomes a proxy for brand memory.

Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰