They referred you but are they satisfied?
🤔 A satisfied customer and a referring customer are not the same person, Amazon performance starts with the right diagnosis, and more!
Latest
AI lied to you, and you believed
😲And that lie is the reason your open rate got destroyed, Advertising can't fix a weak product, and more!
The flash sale is risking subs
🧐The cost of leaving your subscription isn’t always the discount, View-Through conversions shouldn't be your source of truth, and more!
Back in stock needs variations
📧The Highest-Intent Email in Most DTC Calendars Gets the Least Attention, and more!
Your TV Ads are fragmented
🥲Three TV Buys, Three Vendors, Zero Idea What Actually Worked Together, and more!
Emails are getting tighter
🧐Run the DMARC sweep across the whole client book before the policy tightens, Business metrics matter more than marketing metrics, and more!
It’s working now will it work later?
🧐It’s just a matter of time until they match it to ads, and more!
Faster replies for better retention
🥲 Here's what should have happened when she replied "wrong size sent" to the shipping email, Broken automations can stay broken for months, and more!
The Pipeline Hiding On Your Website
🥲Your TikTok program is four disconnected channels pretending to be a system, Attribution and incrementality answer two completely different marketing questions, and more!
Know when meta is actually maxed out
👀Four Signals That Tell You a Meta Ceiling Is Real, Not a Fixable Problem, and more!
Claude to run meta Ads
🍒 The full guide plus a few cherries on the top, and more!
The Deliverability Problem You Can't See
💬 Marketing Messages isn't a real answer anymore, and carriers are enforcing that, More email addresses can mean more brand touchpoints, and more!
Search is more than just answers
💪It has started to complete actions, and that is what you need to capture, Amazon optimizes for conversion, not discovery, and more!
Amazon Made Ads Conversational
👀Amazon display ads can answer shopper questions. your content has to do the talking, Email opens start before the inbox, and more!
Growth that doesn’t reset
👀 Build momentum that keeps moving after the first paid spike starts fading.
Is your cross sell killing sales?
🫢Your cross-sell flow might be creating fewer purchases than it sends, Email deliverability is more about engagement than bounce rate, and more!
Are those sales coming with risks?
💪 The question isn’t whether your review campaign works. it’s whether you could defend it, Rankings depend on search intent, not just keywords, and more!
Opens aren’t the goal anymore
🧐Your most valuable email metric probably isn’t on your dashboard, Agency communication matters more than most performance reports suggest, and more!
Five seconds after the hook
😤 The hook worked. the next five seconds decided everything, A high roas doesn't always mean a healthy business, and more!
Stop chasing the wrong problem
🫠 The retention fire drill that wasn't about retention, Stronger offers often beat better ads, and more!
Get more out of every hook
💪The 30-second edit that squeezes more out of a hook you already won with, Different UGC formats solve different jobs, and more!
Sometimes it’s just a learning
🛑Stop reacting to your own account's normal noise, Traffic quality can depend as much on placements as targeting, and more!
The Rejection Breaking Your Sales
💔It was wrong, but the damage is real. here is the playbook, and more!
Is your best content useless?
😤The content you are proudest of may not exist to the machines citing everyone else, and more!