Meta counts more conversions soon
📱 Meta will start measuring some conversions on customer devices by default from November 12, so set a baseline before reports shift, Amazon ad expansion should follow proven conversions, and more!
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Loosen ROAS to find buyers
🧭 Google's Smart Bidding exploration now covers Shopping and Performance Max, letting campaigns dip below target ROAS to reach new searches, Email performance starts before the open, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Find your discount-only buyers
🏷️ Some customers only ever buy on sale while others never wait for one, and your BFCM emails should treat them differently, Amazon promotions should match category demand, and more!
Retain your best creators now
📆 Rebooking top creators one post at a time costs more and risks losing them, so price a retainer before January, Losing ads can reveal what to test next, and more!
Holiday buying skips Cyber Five
📊 New survey data shows most holiday shoppers did the bulk of their buying outside the five days most retailers plan around, Meta’s product browsing update could change ad performance, and more!
Price your AI copy-paste habit
⏱️ Every minute spent pasting CRM context into an AI tool and copying answers back is measurable, so put a weekly number on it. Low ACoS doesn't always mean profitable Amazon growth, and more!
Safari blocks email-based tracking
🧭 Apple's next Safari blocks third parties that turn email addresses into tracking IDs, so audit which tools in your stack do that, TikTok can create demand that Amazon converts, and more!
Meta isn't enough anymore
😊 Scaling past Meta isn't about spending more. It's about showing up where nobody else is.
Set the gift threshold higher
🎁 A gift with purchase can lose money if the spend threshold sits too low, so price it against your real order values, Amazon profitability leaks extend beyond advertising, and more!
Price creators on median views
💵 Follower counts and average views both overstate what a creator delivers, so here’s a pricing formula built on median views instead, Text-Only ads are challenging production-heavy creatives, and more!
Your warranty belongs in ads
🛡️ Google Merchant Center now accepts warranty details for every product, and Quebec now requires them beside the price for many goods, Fake positive reviews can threaten Amazon sellers, and more!
One prompt is not data
🎲 AI answers change from one run to the next, so a single screenshot of ChatGPT can't tell you whether you're winning, Repeat purchases validate growth beyond ad performance, and more!
Gift orders confuse your data
🎁 Every December gift purchase teaches your email recommendations the wrong thing about the buyer, so tag and fix them before January, and more!
Your team isn’t the market
😣 The wrong idea often looks convincing right up until customers see it.
Too many collection pages hurt
🗂️ Google's John Mueller flagged a site with 180,000 URLs and just four indexed pages, a warning for any catalog built on filters, Amazon ranking depends on sales momentum and conversion, and more!
Selling in Arabic got easier
🌙 Shopify now supports Arabic, Urdu and Hebrew across admin, storefronts and checkout, so check what still breaks before you launch, Small Amazon budgets need focus before expansion, and more!
November gift boxes get ignored
📬 Creators get flooded with gift boxes in Q4 and posting rates drop, so seed smarter and price every usable asset, Q4 growth depends on more than ad spend, and more!
Your flows need holiday rules
⚙️ Automations built for normal weeks can double-discount, over-email and confuse buyers during Cyber Week, so adjust them on a schedule.
Liked ads can sell rivals
🎬 An ad people love can still fail if viewers can't say whose ad it was, so test brand recall before you spend, Amazon negative keywords need different levels of control, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Linear still carries reach
📡 A new multiscreen report says linear TV still supplies most unique reach, with streaming filling the gaps around it, Channel expansion should follow operational strength, and more!
Search engines are labeling products
🏷️ Bing is testing two-word summaries on product listings and here's how to pick your words, BFCM deliverability starts before send volume spikes, and more!
Own your marketplace buyers
📲 Plus, How to turn marketplace buyers into customers you can actually reach, Amazon ad performance can reflect problems outside PPC, and more!