The Refraction Ad Strategy
🔮 Real-Time Refraction Strategy That Makes Trends Work
Latest
The Great Attribution Lie
🕵️ Why your “winning” campaigns are just stealing credit from your losing ones.
Why Your Brand Feels Like a Catfish
🎭 Your email promised luxury. Your landing page delivered chaos. And your conversions? Ghosted.
The Non Context Click Strategy
💪 Testing the power of Vague CTAs against Clear Spoon fed CTAs
Traffic is killing your rank?
🧠Your best-performing campaigns in terms of ROAS and ACOS might be silently teaching Amazon to de-rank your product.
Broken Belief Makes a Good Ad
⛓️ Win With What People No Longer Trust
Where Good Creatives Start Dying
🧠 Exploring and Fixing The Mid-Scroll Dead Zone
Fixing The High CAC Paradox
💡 Scaling When ROAS Doesn’t Look Sexy Anymore
Persuasion starts with permission
🧠 The Anti-Funnel Revolution: Why Customers Should Guide Your Strategy (Not the Other Way Around)
Make SMS a deeper connection
📲 How a 4-Layer SMS Framework could make them more personal
Outranking with Outsiders
🧠 Why Amazon Wants You Off-Platform
Black Hole Retargeting
🕳️ How to Win Back Customers Who Didn’t Actually Churn