Your Brand Might Be A Parasite

🧬 Most breakout brands don’t invent movements; they attach to them. Are you one of them?

Post-Purchase Ad Hygiene

📦 Why retargeting your best customers is backfiring and how to fix it

Turn gifts into revenue threads

📦 The Gifting OS: Building an Always-On Seeding System That Drives Revenue

The CVR Killers in your Layout

📉 Why most PDPs lose conversions halfway down the page, and how to fix it.

The “Deadweight Funnel” Audit

🧠 Why clicks aren’t conversions, and how to surgically remove funnel bloat.

Tiny Tweaks That Give Big Sales

🛒 Buybox Manipulation: How Subtle Layout Shifts Can Increase AOV by 15–25%

Lightspeed Intent Highjacking

🆚 Contrast Hooks: The Fastest Way to Hijack a DTC Buyer’s Brain

The Monetization Delay

🔁 Why Most Brands Quit Too Early on Emerging Platforms

Micro Moment Copywriting

🕒 Why “6 Pillow Flips” Outsells “Insomnia”

The Clean Cart Conversion System

🧼 Why removing elements, not adding more, is the secret to higher CVR.

The Elasticity Window

🧭 When to Push Price, Discounts, or Perceived Value

Offers that sell themselves

🎁 You don’t need better ideas. You need to build offers directly from what customers are already saying