The Anti Benefit Audit
🧐 Flip the promise. Sell the pain
🧐 Flip the promise. Sell the pain
🌍 Localize the Product but play by the Buyer’s Motivation to win sales
🔮 Real-Time Refraction Strategy That Makes Trends Work
🕵️ Why your “winning” campaigns are just stealing credit from your losing ones.
🎭 Your email promised luxury. Your landing page delivered chaos. And your conversions? Ghosted.
💪 Testing the power of Vague CTAs against Clear Spoon fed CTAs
🧠Your best-performing campaigns in terms of ROAS and ACOS might be silently teaching Amazon to de-rank your product.
⛓️ Win With What People No Longer Trust
🧠 Exploring and Fixing The Mid-Scroll Dead Zone
💡 Scaling When ROAS Doesn’t Look Sexy Anymore
🧠 The Anti-Funnel Revolution: Why Customers Should Guide Your Strategy (Not the Other Way Around)
📲 How a 4-Layer SMS Framework could make them more personal