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🧐Run the DMARC Sweep Across the Whole Client Book Before the Policy Tightens

Every client currently passing authentication is compliant with today's rule and unprepared for the next one. Current bulk sender requirements mandate DMARC at p=none, a policy that monitors alignment failures without blocking anything. 

p=reject is the widely expected next tier, and it blocks outright instead of logging quietly, which turns a client's misconfigured SMS platform or loyalty app from a quiet report entry into real bounced mail overnight.

Pull DMARC reports across the full client roster and flag every alignment failure under today's lenient policy. 

Every source failing quietly now, an SMS platform, a loyalty app, a referral tool sending on the client's domain without proper authentication- would fail outright under a stricter tier, and finding those sources while failures are just data points, not bounced campaigns, is the entire value of doing this early rather than after the requirement actually changes.

Set an internal readiness deadline 90 days ahead of the expected external enforcement date. 

Treat DMARC hardening as a scheduled milestone on every client's roadmap instead of a reactive scramble the week the policy changes, since agencies caught flat-footed will be running this exact audit for the first time under deadline pressure, for every client at once, right as those clients start asking uncomfortable questions about bounced campaigns.

Turn the audit into a proactive client-facing deliverable, not just internal cleanup. Build a short, standard explainer on the coming policy shift and send it to every client ahead of the requirement, along with confirmation that their specific setup is already covered. 

What could read as a compliance risk becomes a visible, differentiating trust-building touchpoint, the kind of proactive move clients remember at renewal time.

Pulling DMARC data across a full book, setting and tracking an internal deadline, and building a client communication deliverable are three separate workstreams most agencies know they should run and rarely prioritize until a domain actually goes dark, and none of it lives inside an ESP dashboard. 

DMARC is a DNS record, checked at the registrar or a dedicated monitoring tool, not inside any sending platform. This particular audit runs outside Omnisend entirely. 

Where Omnisend's AI does help, on strategy three specifically: ask it for a monthly summary of each client's account, what worked, what changed, what's being watched, and it hands back a report ready to send, the exact proactive deliverable that turns a compliance sweep into something a client actually notices. You can get started with ready-made prompts here.

Run the sweep this quarter, before the next requirement lands and turns quiet report entries into bounced campaigns and uncomfortable client calls nobody scheduled time for.

Together with Omnisend

See What Your Email Account Needs in 30 Seconds 

You probably know your open rate. The harder question is what needs fixing next, and finding that answer can take longer than the campaign itself.

Omnisend just made checking in a 30-second habit. It connects straight to Claude and ChatGPT, so you can ask your account what's going on, and Omnisend AI does the fixes for you without leaving the chat.

You don't even need to write the prompts yourself. There's a full library already built, sorted from beginner to advanced. 

• Beginner: Get an instant health snapshot, rank campaigns by revenue, or check deliverability.
• Intermediate: Compare weekly performance, analyze subject-line patterns, locate automation revenue leaks, and do the fixes.
• Advanced: Score the complete account, build a re-engagement campaign for you, or replace two hours of monthly reporting.

Built on feedback from 150,000+ brands, Omnisend users generate an average of $79 for every $1 spent. 

Switching takes zero effort since Omnisend migrates you for free within 5 days, and your bill drops up to 35%.

Connect your AI and run your first prompt today.

⚡Business Metrics Matter More Than Marketing Metrics 

This framework argues that metrics like ROAS, impressions, and sales only show marketing activity, not business health. Sustainable growth comes from understanding the economics behind every customer, job, and dollar earned.

Why it works: Tracking close rate, average order value, gross margin, customer lifetime value, CAC, and cash flow helps identify the levers that actually improve profitability. Once these metrics are healthy, increasing ad spend becomes a more predictable growth decision.

Where it needs balance: Marketing metrics still have an important role. ROAS, leads, and traffic help optimize campaigns, while financial metrics determine whether those campaigns create a stronger business. The best operators use both sets of metrics together rather than prioritizing one over the other.

🎥 Reel of the Day

What Works:

Story Before Solution - The text message instantly creates suspense before the product appears. Viewers stay to discover what happened, making the cleaning demonstration feel like the payoff instead of an advertisement.

Emotional Demonstration - The kids' drawings, dad's guilty reaction, and the cleaning test create emotional stakes. The stain removal now solves a relatable parenting problem, increasing watch-through and purchase intent.

Proof Beats Claims - Instead of claiming powerful cleaning, the reel shows real marker stains disappearing on a white couch. That visual proof removes skepticism and builds far more trust than feature-heavy messaging.

Lead with a real-life disaster your audience fears, build curiosity around the outcome, then reveal your product naturally as the resolution. Storytelling makes demonstrations dramatically more memorable and persuasive. 

💃Events

🔥 How to Turn Your Pricing and Comparison Pages Into AI Citation Targets

August 5 | 2 PM ET | Virtual Event

Josh Grant, founder of StackedGTM and former VP of Growth at Webflow, joins AirOps’ Josh Spilker to show how to make high-intent pages easier for AI to extract, trust, and quote. Score your pages live and leave with the exact changes to make over the next 30 days.

✅ Register for Free

Can't make it live? Register anyway, you'll get the recordings within 24hours.

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Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰