The Pipeline Hiding On Your Website
🥲Your TikTok program is four disconnected channels pretending to be a system, Attribution and incrementality answer two completely different marketing questions, and more!
Welcome to a space where every edition delivers insights, strategies, and inspiration to fuel your advertising brilliance. 🤯
Howdy reader 👋
There may be more pipeline sitting inside your pricing, comparison, and feature pages than in the next 20 articles on your content calendar.
These pages are closest to the buying decision, but when their structure and proof fall short, AI overlooks them and quietly builds the buyer’s shortlist around your competitors.
On August 5 at 2 PM ET, AirOps is hosting a free live session on turning overlooked pages into a practical 30-day pipeline recovery plan.
Josh Grant, founder of StackedGTM and former VP of Growth at Webflow, joins AirOps’ Josh Spilker to show what to fix first.
Here is what you’ll leave with:
⚡ Prioritize pages closest to revenue: Identify comparison pages that can capture mid-funnel AI demand and improve high-intent assets before producing another low-impact article.
🔍 Make money pages easier to cite: Restructure pricing and feature pages so AI models can extract, summarize, and cite your claims as buyers compare options.
📊 Connect AI visibility to pipeline: Build a measurement stack that captures AI’s influence when last-touch attribution misses where discovery and evaluation began.
You will also learn how signals from G2, Capterra, Reddit, and review pages strengthen your messaging and make claims more credible to AI models.
Bring one underperforming feature page to the session. Josh will audit pages against his AEO framework live, giving you a ranked fix-it list you can start using the next morning.
Can’t attend live? Register anyway and receive the recording within 24 hours.