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“We rank for the category, so why does ChatGPT keep recommending everyone except us?” That question is starting to surface in more growth meetings.

Google searches ending without a click have increased 2.5x since AI Overviews launched. More buyers are now forming opinions inside the search results, making visibility in the answer itself harder to ignore.

To find out what is actually driving those recommendations, AirOps teamed up with growth advisor Kevin Indig to study the signals behind AI visibility.

AirOps published The State of AEO 2026 breaking down why brands get cited, disappear from answers, and resurface while competitors fall out.

Inside the report, you will learn how to:

⚡ Prioritize the right refreshes: Find which commercial pages need attention first, then match updates to industry speed and buyer intent.

🧩 Make pages easier to cite: How to use cleaner headings, schema, lists, and answer-ready sections so AI models can understand and reuse your expertise.

🌐 Find the sources shaping recommendations: Identify the comparison pages, reviews, and communities influencing discovery, then focus effort where it can improve visibility fastest.

The numbers make the opportunity clear. Fresh pages earn 3x more citations, while sequential headings correlate with 2.8x higher citation likelihood.

Rankings cannot expose the whole gap. 59.6% of AI Overview citations sit outside Google’s top 20, while 85% of early brand mentions come from third-party content.

AirOps customers show what happens when teams act. Carta increased AI citations 7x, while Chime tripled citations in four weeks.

If AI visibility is becoming part of your growth target, this report gives you the benchmarks and signals to audit your current strategy and build a focused 90-day action plan.