You're counting AI mentions
👨🏻🏫Where your brand appears can be more important than how often, Not every churned customer needs to be reacquired immediately, and more!
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👨🏻🏫 You're counting AI mentions. You should be scoring them.
A brand mentioned 50 times in AI answers as "a budget alternative" is losing to a brand mentioned 10 times as "the recommended solution."
Mention count is a vanity metric. What the mention says and where it appears in the response is what drives revenue. Here's how to build a weighted scoring system that tracks brand momentum instead.
Build your Brand Visibility Score
Score every brand mention using this weighted framework:
- Plus 3: Brand appears as the primary recommended solution in the opening of an AI response
- Plus 2: Brand cited with a link in the body of a response
- Plus 1: Brand mentioned without a link in positive context
- Zero: Brand mentioned neutrally in a list alongside five or more competitors
- Minus 1: Brand mentioned alongside negative sentiment, limitations framing, or budget positioning
Run your ten most important category queries through ChatGPT and Perplexity weekly. Score every mention. Total the scores. Track week over week.
A rising score with flat mention count means citation quality is improving. A rising mention count with a flat score means you're appearing more often in worse positions, which looks like progress and isn't.
Use score composition to diagnose the actual problem
If your score is driven by plus-one unlinked mentions, your brand has awareness but no authority signal. Fix: entity strengthening and third-party source building.
If your score is driven by neutral list mentions, your content is entering the pool but not winning the primary recommendation position. Fix: passage-level restructuring so your content leads with the direct answer AI systems extract first.
If your score includes repeated minus-one entries, you have a sentiment anchor problem on a specific upstream source. Fix: find it and address it before any content optimization compounds the wrong narrative.
Track score movement alongside platform citation data. SEMrush's AI Visibility Toolkit shows citation frequency and sentiment across ChatGPT and Google AI Mode so your Brand Visibility Score has platform-level data to build from. You can try it free for 7 days.
Replace mention volume as your primary AI visibility KPI with Brand Visibility Score. When it stagnates, the composition tells you why. When it grows, the composition tells you what to scale.
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⚡Most Subscription Brands Confuse Win-Back With Reactivation
Win-back focuses on recovering customers immediately after cancellation, while reactivation focuses on bringing former subscribers back months later when circumstances, needs, or product value may have changed. Many brands invest in the first and completely ignore the second.
Why it works: Lapsed subscribers already know the product, trust the brand, and understand the value proposition. Unlike cold prospects, they do not require full acquisition, education, or onboarding. A structured reactivation program can unlock a pool of former customers at a fraction of new customer acquisition costs.
Where it needs balance: Not every churned subscriber is worth pursuing indefinitely. Some customers leave because the product was a poor fit from the start. The strongest reactivation programs segment users based on prior engagement, usage patterns, and cancellation reasons so resources are focused on the customers most likely to return and stay.
🎥 Reel of the Day
What Works:
The BTS becomes the hook. Showing filming first makes viewers curious about the final result before seeing it.
Movement masks complexity. Simple walking transitions make advanced editing feel effortless and almost invisible to viewers.
The drink becomes a transformation story. Going from empty glass to finished cocktail feels more satisfying than showing only results.
Turn production into entertainment. Show the journey unfolding piece by piece so viewers become invested before the reveal arrives.
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Thanks for reading this edition! Keep pushing boundaries, testing ideas, and staying inspired. See you in the next edition with more ways to ignite your marketing success. 🥰