Your warranty belongs in ads
🛡️ Google Merchant Center now accepts warranty details for every product, and Quebec now requires them beside the price for many goods, Fake positive reviews can threaten Amazon sellers, and more!
Adspire
One prompt is not data
🎲 AI answers change from one run to the next, so a single screenshot of ChatGPT can't tell you whether you're winning, Repeat purchases validate growth beyond ad performance, and more!
Gift orders confuse your data
🎁 Every December gift purchase teaches your email recommendations the wrong thing about the buyer, so tag and fix them before January, and more!
Your team isn’t the market
😣 The wrong idea often looks convincing right up until customers see it.
Too many collection pages hurt
🗂️ Google's John Mueller flagged a site with 180,000 URLs and just four indexed pages, a warning for any catalog built on filters, Amazon ranking depends on sales momentum and conversion, and more!
Selling in Arabic got easier
🌙 Shopify now supports Arabic, Urdu and Hebrew across admin, storefronts and checkout, so check what still breaks before you launch, Small Amazon budgets need focus before expansion, and more!
November gift boxes get ignored
📬 Creators get flooded with gift boxes in Q4 and posting rates drop, so seed smarter and price every usable asset, Q4 growth depends on more than ad spend, and more!
Your flows need holiday rules
⚙️ Automations built for normal weeks can double-discount, over-email and confuse buyers during Cyber Week, so adjust them on a schedule.
Liked ads can sell rivals
🎬 An ad people love can still fail if viewers can't say whose ad it was, so test brand recall before you spend, Amazon negative keywords need different levels of control, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Linear still carries reach
📡 A new multiscreen report says linear TV still supplies most unique reach, with streaming filling the gaps around it, Channel expansion should follow operational strength, and more!
Search engines are labeling products
🏷️ Bing is testing two-word summaries on product listings and here's how to pick your words, BFCM deliverability starts before send volume spikes, and more!