Own your marketplace buyers
📲 Plus, How to turn marketplace buyers into customers you can actually reach, Amazon ad performance can reflect problems outside PPC, and more!
Adspire
Google dropped the 50 rule
📉 Google no longer cites 50 conversions for bid learning, so the clock that matters now is your own conversion cycle, Revenue growth can hide zero contribution profit, and more!
ChatGPT Now Has a Try-On Button
đź‘— ChatGPT shoppers can now see your clothes on their own body, before they ever reach your product page, Amazon launches benefit from concentrated early momentum, and more!
Meta just reshuffled your winners
📉 Since March saves and shares stopped counting as clicks, and your best ads may be sitting on the pause list, Platform ROAS doesn’t tell the whole growth story, and more!
Google now matches by IP
🛰️ Customer Match takes IP addresses and timestamps now, and one missing column can match the wrong person, Amazon PPC can be used to support organic rank, and more!
Your best opportunity is under $10K
đź’° 48.7% of creators earn under $10K/year. Budget chases the scarce top 5.7% while the largest, least contested tier gets ignored, Creative iteration should start from proven signals, and more!
Gemini citation drop might not be real
🔧 Google says Gemini's missing citations are just a bug not a redesign, Competitor brand searches may not be worth fighting as hard as you think, and more!
Only 28% trust their own CTV spend
🤖 Bot traffic was 65% of all CTV fraud last year. Most buyers genuinely don't know if their placements are clean, Bigger discounts can sometimes protect more margin, and more!
Do you trust your numbers?
🕳️ Most marketers don’t even understand their numbers, let alone trust here’s how to actually trust them, Campaign segmentation can feed better post-purchase flows, and more!
They’re all using AI now
🎬 Your creator content review probably doesn't account for AI use, welcome emails may be arriving too late to matter, and more!
Walmart Marketplace Just Hit 200,000 Sellers
🏪 Fee cuts, next-day delivery, an AI seller assistant. Walmart's investing hard and your channel mix may still reflect last year's version, Exact match isn’t the only path to amazon ranking, and more!
The Hidden Cost of Ad Repetition
đź“ş Ad repetition drops brand favorability by 14%. Past a threshold, overexposure isn't neutral; it's actively working against you, Revenue optimization can hide product-level profitability, and more!